About

Nitelyfe.co was founded in 2016 by Jemal McClary, an accomplished life log illustrator, painter, and graphic designer with an entrepreneurial spirit and a vision for something new. Having established a successful career as a full-time artist in fashion design, mural creation, and illustration, Jemal sought to expand his creative horizons and connect with a wider audience
through a unique medium.

The inspiration for Nitelyfe.co struck during a music festival, where a simple gifted pin sparked a profound idea: what if he could transform his vibrant illustrations into tangible, collectible pins? This moment of clarity ignited a passion to bring his artistic storytelling to life in a way that could be worn, collected, and shared.

Jemal came up with the name Nitelyfe because he recognized that regardless of individual interests, most people have a personal idea of what constitutes “fun at night.” For Jemal, nightlife always conjured images of going out, flashy lights, and a great time. He expertly reflects these ideas in his pins through the use of glow-in-the-dark elements, glitter, and specialized metals, bringing a dynamic and exciting quality to each design. The very act of creating these glowing pins, he found, was also a source of enjoyment.
Since that pivotal moment, Jemal has channeled his illustrative talents into crafting a diverse and expanding collection of over 30 unique pins. Each design meticulously fuses his artistic skill with themes spanning pop culture, comics, and more, offering something for every enthusiast.

Nitelyfe.co has since become a staple at countless events, with Jemal personally vending at major and minor music festivals, comic conventions, and art fairs across the country. This hands-on approach allows him to connect directly with his audience, sharing his artistic journey and the stories behind each collectible pin.